%0 Journal Article %T Analysis and modeling of online service user behavior trajectories using the RETENTIONEERING platform %A Shipilova, E.A. %A Nekrylov, E.E. %A Kurchenkova, T.V. %K Online store, online shopping, online marketing, customer activity, business intelligence systems, Retentioneering platform, user behavior trajectory, event log, target event, user behavior visualization graph, step matrix, transition matrix, conversion funnels, user behavior clustering, trajectory vectoring, convolution methods, UMAP algorithm, T-SNE algorithm, binary search algorithm, gradient descent method, weighted directed graph. %J Modeling of systems and processes %D 2022 %N 15 %P 11 %I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov