%0 Journal Article
%T To Modern Mass Media Technologies Practical Aspects Analysis (The Case of Sports Mass Media)
%A Rovinskaya, Y.V.
%K The analysis of modern foreign sports mass media functioning in communication
plane on the basis of main principles, methods, approaches establishing
in work is provided in the research article. The author’s monitoring,
interviewing, experimental activities were performed during the Olympic
Games in Sochi in 2014. The general methodology of broadcasting, coverage,
perception of sports events is revealed. Sports priorities professional
ranking is specified. The notions of information and communication attractiveness,
communication and audience factor are thematically realized.
The specificity of information channels as sports theme message sources
through verbal and nonverbal speech implementation vectors is indicated.
Communication and metacommunication aspects of sports journalist’s professional
level are taxonomized. The role of sports mass media is clarified
on the basis of modern mass media technologies use.
%J Scientific Research and Development. Modern Communication Studies
%D 2015
%N 4
%P 3
%I INFRA-M Academic Publishing LLC.