%0 Journal Article %T On the Use of Motivational Sequence AIDMA in Poetical Communication %A Bobylev, B.G. %K motivational model, composition, intonation-melodic and metrical organization of remote semantic repetition, semantics, syntactica, pragmatics, echo phrases, political branding, promotional marketing, social communication. %J Scientific Research and Development. Modern Communication Studies %D 2015 %N 4 %P 5 %I INFRA-M Academic Publishing LLC.