%0 Journal Article %T The Image of the 2022 Olympics: A Conceptual Approach (Based on the Match TV Channel) %A Rovinskaya, Y.V. %K Sports media communication, image, imagery, figurative means, structural and component constituents, nonverbal level, visual component, sound component, tactile component, taste component, mass media %J Scientific Research and Development. Modern Communication Studies %D 2022 %N 11 %P 6 %I INFRA-M Academic Publishing LLC.