TY JOUR TI Capabilities of the Semantic Differential Method for Personnel Evaluation (Using the Example of HR Branding of an Organization) KW semantic differential method KW HR branding KW individual perception features KW international bank KW factor analysis JO Management of the Personnel and Intellectual Resources in Russia AU Gluhanyuk, N.S. AU Yurtaeva, M.N. AU Berseneva, E.I. PY 2022 IS 11 PB INFRA-M Academic Publishing LLC.