%0 Journal Article
%T Capabilities of the Semantic Differential Method for Personnel Evaluation (Using the Example of HR Branding of an Organization)
%A Gluhanyuk, N.S.
%A Yurtaeva, M.N.
%A Berseneva, E.I.
%K semantic differential method, HR branding, individual perception features, international bank, factor analysis
%J Management of the Personnel and Intellectual Resources in Russia
%D 2022
%N 11
%P 5
%I INFRA-M Academic Publishing LLC.