@article{Gluhanyuk2022capabilities, author={Gluhanyuk, N.S. and Yurtaeva, M.N. and Berseneva, E.I.}, title={Capabilities of the Semantic Differential Method for Personnel Evaluation (Using the Example of HR Branding of an Organization)}, journal={Management of the Personnel and Intellectual Resources in Russia}, publisher={INFRA-M Academic Publishing LLC.}, year={2022}, pages={83-88}, volume={11}, issue={2}, }