%0 Journal Article
%T METHODOLOGY FOR ASSESSING THE STATE OF THE EMPLOYER BRAND: REVIEW OF PRACTICES FOR IMPROVING THE EFFICIENCY OF PERSONNEL MANAGEMENT IN INDUSTRIAL ENTERPRISES
%A Nagibina, N.I.
%A Bragina, D.S.
%K employer brand, HR-brand, industrial enterprises, employer brand assessment methodology, employer value proposition, EVP
%J Management of the Personnel and Intellectual Resources in Russia
%D 2025
%N 14
%P 9
%I INFRA-M Academic Publishing LLC.