%0 Journal Article %T Social Advertising as a Type of Communication Activity in the Formation of Italian Family Values (the Example of Social Campaigns in Italy at the End of the Twentieth Century) %A Ivanova, A.A. %K advertising communication; Italy; Italians; social advertising; social campaigns; mass communication; family values; national character %J Scientific Research and Development. Modern Communication Studies %D 2021 %N 10 %P 7 %I INFRA-M Academic Publishing LLC.