%0 Journal Article
%T Models of Consumer Behavior on the Example of Generations
%A Fomicheva, I.V.
%A Polyakov, V.A.
%K purchasing behavior, limited rationality, digitalization, big data, nudge technologies, social networks, generational theory, deepfakes
%J Scientific Research and Development. Economics
%D 2021
%N 9
%P 4
%I INFRA-M Academic Publishing LLC.