TY JOUR TI Adaptive and innovative marketing strategy of manufacturing enterprises KW Marketing KW strategic management KW Innovative and adaptive strategy KW enterprise KW market JO Actual directions of scientific researches of the XXI century: theory and practice AU Drozdova, E.. AU Tereshkina, T.. AU Bezrukova, T.L. PY 2014 IS 2 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov