%0 Journal Article %T Adaptive and innovative marketing strategy of manufacturing enterprises %A Drozdova, E.. %A Tereshkina, T.. %A Bezrukova, T.L. %K Marketing, strategic management, Innovative and adaptive strategy, enterprise, market %J Actual directions of scientific researches of the XXI century: theory and practice %D 2014 %N 2 %P 3 %I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov