TY JOUR TI Conceptual Approaches to Modeling Effective Intercultural Communication in the Global World KW intercultural communication KW activity-phenomenological concept KW challenges of intercultural communication KW indiginization KW reassembly of the social KW effectiveness of intercultural communication KW the space of active intersubjectivity KW content analysis KW expert survey KW criteria and system of indicators for evaluating the effectiveness of intercultural communication JO Scientific Research and Development. Modern Communication Studies AU Tyurikov, A.G. PY 2021 IS 10 PB INFRA-M Academic Publishing LLC.