@article{Byhovskaya2021communication, author={Byhovskaya, I.M. and Lyulevich, I.Y. and Dzigua, D.V. and Yudina, E.Y. and Borodkin, A.Y.}, title={Communication in Sports and "NearSports": Milestones on the way to Mediatization}, journal={Scientific Research and Development. Modern Communication Studies}, publisher={INFRA-M Academic Publishing LLC.}, year={2021}, pages={64-71}, volume={10}, issue={1}, }