TY  JOUR
TI  APPLICATION OF NEUROMARKETING METHODS IN THE BANKING SECTOR OF THE RUSSIAN FEDERATION
KW  neuromarketing
KW  banking sector
KW  marketing tools
KW  aroma marketing
KW  audio marketing
JO  Actual directions of scientific researches of the XXI century: theory and practice
AU  Popov, E.V.
PY  2021
IS  8
PB  FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov