@article{Pronicheva2020addressee, author={Pronicheva, O.Y. and Pankova, I.M.}, title={Addressee Factor in Contract Military Service Advertising: Cognitive and Rhetorical Aspects of the Study of Language Persuasive Means}, journal={Scientific Research and Development. Modern Communication Studies}, publisher={INFRA-M Academic Publishing LLC.}, year={2020}, pages={67-73}, volume={9}, issue={6}, }