TY JOUR TI Creative Communication: Breaking the Pattern or Using the Pattern KW creative class KW interactive communication KW types of social action KW affective action KW creative identity KW cancel culture KW tolerance KW VUCA KW VUCA 2.0 KW patterns and stereotypes JO Scientific Research and Development. Modern Communication Studies AU Gapeenkova, M.Y. AU Rotanova, M.B. PY 2021 IS 10 PB INFRA-M Academic Publishing LLC.