%0 Journal Article %T Creative Communication: Breaking the Pattern or Using the Pattern %A Gapeenkova, M.Y. %A Rotanova, M.B. %K creative class, interactive communication, types of social action, affective action, creative identity, cancel culture, tolerance, VUCA, VUCA 2.0, patterns and stereotypes %J Scientific Research and Development. Modern Communication Studies %D 2021 %N 10 %P 5 %I INFRA-M Academic Publishing LLC.