%0 Journal Article %T The linguistic mechanism of persuasion: semantic and ideological discredit of a social concept in the text (based on the material of N. S. Leskov’s novel “On the Knives”) %A Sokolov, A.N. %K : literary text, semantic-ideological discredit of the social concept in the text, cartoon, language means %J The Journal of Philological Studies %D 2020 %N 5 %P 6 %I INFRA-M Academic Publishing LLC.