TY JOUR TI Social Gift as an Act of Communication: the Problem of Digitalization KW social gift KW digital gift KW virtual gift KW ritual gift KW anti-economic gift KW symbolic meaning of social gift JO Scientific Research and Development. Modern Communication Studies AU Zaharov, M.Y. AU Starovoytova, I.E. AU Shishkova, A.V. PY 2020 IS 9 PB INFRA-M Academic Publishing LLC.