@article{Zaharov2020social, author={Zaharov, M.Y. and Starovoytova, I.E. and Shishkova, A.V.}, title={Social Gift as an Act of Communication: the Problem of Digitalization}, journal={Scientific Research and Development. Modern Communication Studies}, publisher={INFRA-M Academic Publishing LLC.}, year={2020}, pages={17-22}, volume={9}, issue={3}, }