%0 Journal Article %T Verbalization of the Idea of Indifference in Social Advertising %A Milovanova, M.S. %A Ryabova, A.V. %K verbalization, semantics, indifference, non-indifference, social advertising, advertising text %J Scientific Research and Development. Modern Communication Studies %D 2020 %N 9 %P 7 %I INFRA-M Academic Publishing LLC.