%0 Journal Article
%T The forms of direct nomination and speech game in modern commercial names
%A Tortunova, I..
%K nomination; commercial name; ergonym; naming; language of advertisement; precedential name; speech game; hyperbola; direct nomination.
%J Scientific Research and Development. Modern Communication Studies
%D 2013
%N 2
%P 5
%I INFRA-M Academic Publishing LLC.