%0 Journal Article %T “Values Are Not For Sale. Values Sell”: On the Use of Axiological Realities in Tourism Advertising %A Goncharova, L.M. %K tourism advertising, values, symbols, culture, communication, visual and verbal components of the advertising text %J Scientific Research and Development. Modern Communication Studies %D 2019 %N 8 %P 4 %I INFRA-M Academic Publishing LLC.