TY JOUR TI The Role of Personnel Marketing in the Formation of Competitive Advantages of the Enterprise KW personnel marketing KW competitive advantages KW competitive advantage strategy KW staff adaptation KW personnel reserve of the enterprise KW staff qualifications KW staff motivation KW staff marketing planning JO Scientific Research and Development. Economics of the Firm AU Malyshev, A.A. PY 2019 IS 8 PB INFRA-M Academic Publishing LLC.