%0 Journal Article %T The Role of Personnel Marketing in the Formation of Competitive Advantages of the Enterprise %A Malyshev, A.A. %K personnel marketing, competitive advantages, competitive advantage strategy, staff adaptation, personnel reserve of the enterprise, staff qualifications, staff motivation, staff marketing planning %J Scientific Research and Development. Economics of the Firm %D 2019 %N 8 %P 5 %I INFRA-M Academic Publishing LLC.