%0 Journal Article %T «Quanta» Language Consciousness and Problems in the Functioning of the Communicative Norms %A Cherkashina, T.T. %A Novikova, N.S. %A Trubina, O.B. %K language of reality, conceptualization of the world, linguopragmatic aspect, paradigm, communication. %J Scientific Research and Development. Modern Communication Studies %D 2019 %N 8 %P 4 %I INFRA-M Academic Publishing LLC.