TY  JOUR
TI  Advertizing efficiency problems
KW  efficiency
KW  advertisement
KW  advertising campaign
KW  competition
KW  company
KW  business
KW  advertiser
KW  business
KW  financial (economic) efficiency
KW  communication efficiency
JO  Actual directions of scientific researches of the XXI century: theory and practice
AU  Chertova, T..
PY  2014
IS  2
PB  FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov