%0 Journal Article
%T Theory and practice of designing social advertising (a review of articles by Kalmykov S.B.)
%A Grigorev, S.I.
%K social advertising, social advertising interaction, qualimetry, efficiency, quality, tools, evaluation, interrelation, behavior model, factors, target audience, regression equation, linear equation, importance coefficient.
%J Journal of sociological research
%D 2018
%N 3
%P 4
%I INFRA-M Academic Publishing LLC.