TY JOUR TI The Category of Alterity as a Factor of the Ecological / Non-ecological Mode of Communication (Based on Mass Media Texts) KW linguoecology KW ecological / non-ecological mode KW the category of alterity KW the image of the Other. JO Scientific Research and Development. Modern Communication Studies AU Kislyakova, E.Y. AU Shahovskiy, V.I. PY 2018 IS 7 PB INFRA-M Academic Publishing LLC.