%0 Journal Article %T The Category of Alterity as a Factor of the Ecological / Non-ecological Mode of Communication (Based on Mass Media Texts) %A Kislyakova, E.Y. %A Shahovskiy, V.I. %K linguoecology, ecological / non-ecological mode, the category of alterity, the image of the Other. %J Scientific Research and Development. Modern Communication Studies %D 2018 %N 7 %P 4 %I INFRA-M Academic Publishing LLC.