%0 Journal Article
%T Criteria and measuring tools for evaluating social advertising (review of publications by Kalmykov S.B.)
%A Pashin, N.P.
%K social advertising, social advertising interaction, qualimetric research, efficiency, quality, tools, evaluation, interrelation, behavior model, factors, target audience, scaling, regression equation, linear equation, importance coefficient, rank.
%J Journal of Management Studies
%D 2018
%N 4
%P 4
%I INFRA-M Academic Publishing LLC.