TY  JOUR
TI  The study of social advertising: the ratio of theoretical and applied (review of publications of Kalmykov S.B.)
KW  social advertising
KW  practice-oriented state approach
KW  social advertising interaction
KW  target audience
KW  multivariate sociological knowledge
KW  principles
KW  efficiency
KW  quality
KW  operationalization
KW  criteria
KW  measuring procedures
KW  quantitative evaluation.
JO  Journal of sociological research
AU  Golenkova, Z..
PY  2017
IS  2
PB  INFRA-M Academic Publishing LLC.