%0 Journal Article
%T The study of social advertising: the ratio of theoretical and applied (review of publications of Kalmykov S.B.)
%A Golenkova, Z..
%K social advertising, practice-oriented state approach, social advertising interaction, target audience, multivariate sociological knowledge, principles, efficiency, quality, operationalization, criteria, measuring procedures, quantitative evaluation.
%J Journal of sociological research
%D 2017
%N 2
%P 4
%I INFRA-M Academic Publishing LLC.