TY  JOUR
TI  Measuring aspects of socio-advertising interaction
KW  social advertising
KW  social advertising interaction
KW  qualimetric research
KW  efficiency
KW  quality
KW  tools
KW  evaluation
KW  interrelation
KW  behavior model
KW  factors
KW  target audience
KW  scaling
KW  regression equation
KW  linear equation
KW  correlation coefficient
KW  determination coefficient
KW  normalized importance coefficient
KW  rank.
JO  Journal of Technical Research
AU  Pashin, N.P.
PY  2017
IS  3
PB  INFRA-M Academic Publishing LLC.