TY  JOUR
TI  The Economics of Social Advertising (a review of publications by Kalmykov S.B.)
KW  social advertising
KW  social advertising interaction
KW  efficiency
KW  quality
KW  model
KW  criteria
KW  economics
KW  finance
KW  costs
KW  methodological grounds
KW  target audience.
JO  Journal of economic studies
AU  Elin, A.M.
PY  2017
IS  3
PB  INFRA-M Academic Publishing LLC.