%0 Journal Article %T The Economics of Social Advertising (a review of publications by Kalmykov S.B.) %A Elin, A.M. %K social advertising, social advertising interaction, efficiency, quality, model, criteria, economics, finance, costs, methodological grounds, target audience. %J Journal of economic studies %D 2017 %N 3 %P 4 %I INFRA-M Academic Publishing LLC.