TY JOUR TI The Features of Interaction of Slogan With Archaic Thinking In Terms of Realization of Perceptual-Meaning Image Part KW slogan KW archaic thinking KW perceptual-meaningimage part KW advertising text KW synergetic discourse categories KW complex linguistic analysis KW main ways of actualizing the meaningimage category. JO Scientific Research and Development. Modern Communication Studies AU Eltsova, M.N. AU Slovikova, E.L. PY 2017 IS 6 PB INFRA-M Academic Publishing LLC.