%0 Journal Article %T The Features of Interaction of Slogan With Archaic Thinking In Terms of Realization of Perceptual-Meaning Image Part %A Eltsova, M.N. %A Slovikova, E.L. %K slogan, archaic thinking, perceptual-meaningimage part, advertising text, synergetic discourse categories, complex linguistic analysis, main ways of actualizing the meaningimage category. %J Scientific Research and Development. Modern Communication Studies %D 2017 %N 6 %P 5 %I INFRA-M Academic Publishing LLC.