TY  JOUR
TI  The impact of social advertising on the target audience: reality or myth?
KW  social advertising
KW  efficiency
KW  quality
KW  factor
KW  evaluation
KW  criterion
KW  operationalization
KW  influence
KW  target audience.
JO  Journal of sociological research
AU  Grigorev, S.I.
PY  2017
IS  2
PB  INFRA-M Academic Publishing LLC.