TY  JOUR
TI  THE STRATEGY OF DEVELOPING AND IMPLEMENTING THE CONCEPT OF A NEW PRODUCT IN THE MARKETING ACTIVITIES OF AN ENTERPRISE
KW  strategy
KW  product design
KW  marketing
KW  new goods
JO  Bulletin of Belgorod State Technological University named after. V. G. Shukhov
AU  Gukova, E.A.
PY  2017
IS  2
PB  Belgorod State Technological University named after V.G. Shukhov