%0 Journal Article %T THE STRATEGY OF DEVELOPING AND IMPLEMENTING THE CONCEPT OF A NEW PRODUCT IN THE MARKETING ACTIVITIES OF AN ENTERPRISE %A Gukova, E.A. %K strategy, product design, marketing, new goods %J Bulletin of Belgorod State Technological University named after. V. G. Shukhov %D 2017 %N 2 %P 5 %I Belgorod State Technological University named after V.G. Shukhov