TY JOUR TI Theoretical and Cultural Models of Understanding of the Phenomenon of Advertising: Modern Theories and Conceptst KW philosophical concepts of advertising KW advertising as a sociocultural phenomenon KW analysis of advertising KW the text of advertising KW the phenomenon of advertising. JO Scientific Research and Development. Modern Communication Studies AU Agrba, A.A. PY 2017 IS 6 PB INFRA-M Academic Publishing LLC.