TY JOUR TI Comparative-historical method in teaching rhetoric (Review of the textbook of A.K. Mikhalskaya "Comparative-historical rhetoric") KW speech culture KW rhetoric KW discursive coherence method KW operant learning KW discourse analysis KW neurolinguistic programming. JO The Journal of Philological Studies AU Ovodova, N.A. PY 2017 IS 2 PB INFRA-M Academic Publishing LLC.