TY  JOUR
TI  Social Advertising: Why There Is No Mass Character And Regularity?
KW  social advertising
KW  principles
KW  factors
KW  system
KW  performance
KW  quality
KW  structure.
JO  Scientific Research and Development. Modern Communication Studies
AU  Kalmykov, S.B.
AU  Saveleva, O.O.
PY  2017
IS  6
PB  INFRA-M Academic Publishing LLC.