%0 Journal Article
%T Social Advertising: Why There Is No Mass Character And Regularity?
%A Kalmykov, S.B.
%A Saveleva, O.O.
%K social advertising, principles, factors, system, performance, quality, structure.
%J Scientific Research and Development. Modern Communication Studies
%D 2017
%N 6
%P 6
%I INFRA-M Academic Publishing LLC.