@article{Kalmykov2017social,
author={Kalmykov, S.B. and Saveleva, O.O.},
title={Social Advertising: Why There Is No Mass Character And Regularity?},
journal={Scientific Research and Development. Modern Communication Studies},
publisher={INFRA-M Academic Publishing LLC.},
year={2017},
pages={58-64},
volume={6},
issue={3},
}