TY JOUR TI Goodwill of Companies: the Need to Build and Problems KW business reputation KW image KW management of business reputation KW positive and negative goodwill KW assessment of business reputation of the company KW reputation ratings KW corporate social responsibility KW competitive advantages of the company JO Administration AU Kuzmina, Y.. AU Soklakova, I.. PY 2016 IS 4 PB INFRA-M Academic Publishing LLC.