%0 Journal Article %T Goodwill of Companies: the Need to Build and Problems %A Kuzmina, Y.. %A Soklakova, I.. %K business reputation, image, management of business reputation, positive and negative goodwill, assessment of business reputation of the company, reputation ratings, corporate social responsibility, competitive advantages of the company %J Administration %D 2016 %N 4 %P 7 %I INFRA-M Academic Publishing LLC.