TY JOUR TI Advertising Project Staff Risks KW advertising project KW banking services KW risks of staff KW disloyalty KW lack of competency KW lack of motivation KW underfunding KW incorrect segmentation KW choice of distribution channel. JO Management of the Personnel and Intellectual Resources in Russia AU Nosenko, A.. PY 2014 IS 3 PB INFRA-M Academic Publishing LLC.